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Philip Morris International Defies Tobacco Decline with 53% Surge in 2025
Philip Morris International Defies Tobacco Decline with 53% Surge in 2025
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Philip Morris International (PM) has silenced critics with a 53% stock surge over six months, defying broader declines in the tobacco sector. The company's resilience stems from stable cigarette sales, booming heated tobacco products, and a growing oral nicotine segment. A weak dollar further amplified its international revenue, fueling Optimism for continued upside.
Despite global smoking trends, PM's combustible division reported a 1.1% volume increase to 144.8 billion units in Q1, driven by an 8.3% price hike. Marlboro's market share expanded to 24.8% ex-U.S./China, showcasing pricing power and operational efficiency against rising input costs.
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